INTERVIEW WITH THE FOUNDERS: TĂ‚NIA SENRA & FRANCISCO FARIA FROM HURRICANE

INTERVIEW WITH THE FOUNDERS: TĂ‚NIA SENRA & FRANCISCO FARIA FROM HURRICANE

DO YOU FEEL THE WIND?

For the cowboys and cowgirls of the modern days: Why be a soft wind when you can be a Hurricane?

Hurricane is a 100% Portuguese handmade hat brand founded by Tânia Senra and Francisco Faria with the idea of creating something disruptive that they couldn’t find in the market.

All hats are designed by the founders and hand-produced by local artisans using locally sourced natural and biodegradable wool.

Great attention to detail and excellent craftsmanship are the key elements that ensure the high quality and perfect touch of each hat.

Hurricane was one of the first brands to join our House and is also one of the best sellers. Working with Tânia and Francisco has been a pleasure since day one so we decided it was time to interview them for you to get to know them and their brand a bit better.

 

  1. How did you meet?

Francisco: We had some people in common, but I reached out to Tânia to wee if we could create something together, and we started our business on the exact day we met in person for the first time. We instinctively felt we could trust each other, share the same vision and had complimentary skills.

 

  1. When did you come up with the idea of creating a Hat brand?

As hat lovers, we’ve realized that there wasn’t any brand in Portugal that could be cool, wearable, fashion forward and respecting the Portuguese hat heritage in a sustainable way, all at the same time. Our goal when we started Hurricane was to bring the classic millinery to the the contemporary world of fashion, art, music, and sports. All while respecting the Portuguese hat industry legacy. We’re super proud to produce our hats with local Portuguese artisans.

 

  1. Why did you call it Hurricane?

Tânia choose the name and it felt like the perfect match to our brand personality as it is strong and disruptive

After all, why be a soft wind when you can be a Hurricane?

Just a small curiosity: all of our models have names of hurricanes.

         

  1. How would you describe Hurricane in 3 words?

Disruptive, cool and headwearable (we created this word)

 

  1. How is your creative process?

We’re always looking for new ideas, we do a lot of research and we’re always testing new shapes, colors and brims. We share a similar taste so testing new products together is a very natural process for us.

 

  1. Who is your biggest inspiration?

We can’t choose only one but we can relate our brand with Cher, Mr. Ralph Lauren and Harry Styles, just to name a few.

 

  1. Who would you love to see wearing a Hurricane hat?

Can we say the names above?

 

  1. What’s the next goal you want to achieve?

Right now we think we should focus on the company structure and grow our team and our office. We want to start from here while expanding our business worldwide and sky will be the limit :)

 

  1. What are you currently fascinated by?

We always get genuinely happy when we read our clients’ feedback about the hats. Also, the feeling of seeing people in the street wearing our hats or even the beautiful content our clients create with our products all over the world really keep us motivated to do more and better.

Hurricane has just started and is already a favourite for worldwide fashionistas.

Discover our selection of Hurricane Hats HERE.

Catarina & Miguel's Christmas Wishlist

Catarina & Miguel's Christmas Wishlist

It's Christmas time! Discover our Founders' wishlist 🎄

Catarina & Miguel share their Christmas wishlists with you.

DISCOVER OUR BRANDS: SOUS

DISCOVER OUR BRANDS: SOUS

SOUS LOGO I HOUSE OF CURATED

Sous is a Portuguese brand founded by Mariana Sousa in Madeira Island, her hometown, with the aim of creating unique and authentic handmade pieces by using ancestral techniques and distinctive fabrics.

Mariana was born in between fabrics and since an early age she knew that fashion was meant to be part of her life. Her grandmother was an embroiderer, and her mother and aunts are all dressmakers.

SOUS I HOUSE OF CURATED

All Sous’ pieces are produced by women: her mother, her grandmother that makes some of the Madeira embroidery pieces and local artisans that use knitting, crochet and embroidering artisanal techniques and original fabrics such as ground flax linen. 

The fabrics used to make each garment are usually from Mariana’s travels abroad but there are also some collected from dead stocks that pop up on the way.

Sous I House of Curated

Mariana’s creations are easily adaptable from a more classical to a more casual style. The inspiration behind Sous is a mix of the designer’s daily routine and the beautiful nature of Madeira Island.

Sous’ newest collection “Uma Pequena Luz” has just dropped, and you can find some of the exclusive pieces HERE or in our store.

DOUBLE THE TROUBLE, TWICE THE FUN!

DOUBLE THE TROUBLE, TWICE THE FUN!

Valentine's Day is just around the corner and here is our advice for you to celebrate love in style with your soul mate:

❤️‍🔥  MATCHING OUTFITS ❤️‍🔥

Is there a better way to proclaim your love and show the world how aligned you are?

SHOP CHULA SILK SHIRTS

 

SHOP JOSE KNIT SWEATERS

 

SHOP TIE NECK VICHY SHIRTS

 

SHOP CITY SNEAKERS

 

SHOP ESSENTIAL THIN COTTON SHIRTS

 

 

SHOP TIE DYE LINEN CLOTHING

 

SHOP MUY SHIDA DENIM JACKETS

 

SHOP BOOBIES SWIMSUITS

 

SHOP HARVEY COWBOY HATS

 

SHOP BOSSA SWIMSUITS

 

Happy Valentine's Day from our team!

DISCOVER OUR BRANDS: CASA NU MAR

DISCOVER OUR BRANDS: CASA NU MAR

Founded in New York, back in 2018, by Nuno Marques, Casa Nu(no) Mar(ques) is a concept brand that arises from Nuno’s personal journey and experiences.

In 2019, the label was joined by the Portuguese Model Francisco Henriques, and the two creatives start combining their knowledge, industry learnings, taste and passions to deliver elegant, minimalist and simple pieces.

All of their creations are handmade in Porto, Portugal using exclusively high-quality sterling silver 925.

Each piece is crafted through manual and primitive processes, thus having unique features singular history.

Discover our selection of Nu Mar Jewellery HERE.

 

 

INTERVIEW WITH THE FOUNDERS: CAMILA BASURCO, CREATIVE DIRECTOR AND FOUNDER OF THE LAST

INTERVIEW WITH THE FOUNDERS: CAMILA BASURCO, CREATIVE DIRECTOR AND FOUNDER OF THE LAST

 

The Last is a slow fashion, high quality contemporary clothes and accessories brand from PerĂş, founded by Camila Basurco.

Camila Basurco The Last

Camila is the Creative Director behind the brand, but also works as a Fashion Consultant and Content Creator. She was born in 1994 in Lima, Peru, and demonstrated her keen interest for fashion, art and history since an early age and decided to move to Milan to study Fashion Business at Istituto Marangoni.

After 7 years living in Milan, where she worked and collaborated with different recognized fashion brands, she decided to continue doing consultancy by her own through her agency, CBT Creative in which she works with clients in the art, fashion and food industry in Latin America, Europe and Asia (Hong Kong, Shanghai).

As big fans of The Last, we were curious to know more about the brand and its founder and decided to do a small interview and get to know Camila Basurco a bit more.

 

1. When and why did you decide to create The Last?

The Last was my thesis Project in Istituto Marangoni and it has always been my side project. I’ve re-launched it in December 2020.

 

2. How would you describe The Last in 3 words?

Timeless – Handcrafted – Latin Spirit

 

3. Why did you choose the name “The Last”?

It was the name I gave to my “last project” while I was studying, now we play with the name and created a “Lifestyle Brand” using The Last to promote different projects:

  • Lifestyle Brand: A space that inspires, shares and promotes creative stories around the world. Showcasing projects and passions of friends, artists, creatives, and entrepreneurs. Each week a new chapter is published and in the past editions we were joined by: De la Villa Studio and Katira Living.
  • The Last Playlist: Playlists created by friends of the brand with music for different moods. We strongly believe that music is life. Music can transport us to certain feelings, memories, and moments in time.
  • The Last Recipes: Made by collaborators and friends. Food connects us all. Cultures, stories and memories.  A smell, a taste, a family recipe, a curiosity, an imagination… every recipe in the kitchen deserves to be shared.
  • The Last Places: Cities, restaurants, galleries and all the special places that the founder and guests of the brand encounter along the way and inspire the philosophy of The Last.
  • Inside The Last: Part of the creation process of each collection, the day-to-day work of the team and the history of the artisans with whom they collaborate. The most transparent side of the brand.

 

4. How is your creative process?

The first step is to find the inspiration and then the fabrics. Once I get to touch and feel the fabrics, I can imagine the dress or the piece immediately.

For the Main Collection, I work together with my team in our small workshop in Lima to create the samples. Then, I start wearing them to get the feeling and testing if the fit is perfect before going to production.

For the #SpecialMagicPieces, I create the pieces with local artisans respecting all their handcrafted work.

 

5. Who or what is your biggest inspiration?

My mother. She always told me to work for myself and look for happiness in everything I do.

 

6. What motivates you every day?

My life, my projects, my brand. I really feel blessed and grateful for everything I have.

 

7. What is your favourite place in the world?

ASIA, amazing continent. Specially Hong Kong and Shanghai.

 

8. Can you tell us the next goal you want to achieve?

I want to keep growing as a Creative Consultant. And to position The Last in the US J

 

9. What are you currently fascinated by?

Local markets around the world. Every time I travel, I try to go to a market to feel the “real” part of the place. It’s where I mostly find the inspiration for my collections.

 

Discover our selection of The Last HERE. 

Our Purpose

Our Purpose

House of Curated is the perfect destination to find undiscovered and independent brands from all over the World. Here you can find not only clothing but also accessories, jewellery, sportswear, homeware and art pieces.

The brands available at our House don’t follow any specific rule or criteria. There are only three features every brand at House of Curated needs to fulfill: originality, exclusivity and quality. Everything else is secondary: it doesn’t matter where it is from or what category it fits, there’s room for all.

Originality means that you won’t find at our House pieces that resemble something you have seen before. Every piece is special and different from what you usually find.

 

Exclusivity is that amazing feeling of not crossing paths with someone dressed exactly like you everywhere you go. This happens because every design we sell is originally produced in low quantities which means that there are only a few units worldwide. On top of that, the stock we get to our House is even lower than the total production.

 

Quality, over quantity, is a common attribute of independent brands. At House of Curated you can find high quality pieces made of prime raw materials, locally produced with major attention to detail to make sure your item arrives to you in perfect condition and lasts for a long time.

These three aspects are at the core of our business which means that all our brands are part of the slow fashion movement, taking time to enjoy the design process, producing in a small scale and using locally sourced raw materials.

 

Slow fashion brands, in contrast to fast fashion, respect the seasonal calendar. Therefore, at our store*, you will always find summer pieces during the hot season and winter pieces during the cold season. We won’t rush things up like common fast fashion retailers do. Our brands work under a slow process which we respect and appraise.

 

Additionally, you won’t find sale periods quite often since it is important for us to preserve the value of each piece which represents the work and creative process behind it. Any type of sale lead at our House is a small treat to our clients, so make sure you don’t miss it!

*Our website will always sell every item available in store, regardless of the current weather in Lisbon. As you know, we ship worldwide and it is always Summer somewhere!

DISCOVER OUR BRANDS: AGUEL

DISCOVER OUR BRANDS: AGUEL

Born in Colombia, AGUEL is a ready-to-wear resort brand built upon
sustainable and ethical values.
DISCOVER OUR BRANDS: PERIGO I  house-of-curated

DISCOVER OUR BRANDS: PERIGO

 

 

PERIGO is a Brazilian brand from Rio de Janeiro that takes the unpretentiousness and coolness of the city and translates them into clothes. 

Leo Muqui and Pedro Igor Alcantara are the men behind PERIGO. Leo is a stylist from Rio who has been working in fashion for the past 20 years and Pedro Igor is a creative and strategic person, specialised in storytelling and partner in the agency Arara. Longtime friends decided to become partners in 2018 and, inspired by Rio's bossa, deconstructed the common use of linen by transforming it into streetwear looks. 

 

 

The duo's fifth collection is called UTOPIA and takes us well beyond the time-space moment that we live in.

A crew of explorers are searching for new paradises. Their gigantic spaceship carries a living botanical museum, the most precious reminder of the planet they’ve left behind. In their new horizon everything is used as inspiration for the prints created by the sisters Camila and Marcela Levy: red beaches on extraterrestrial islands inspire the “Hawaii Intergaláctico” print and a spaceship rescuing a giant octopus from Earth composes the “Paraíso Sideral” print. The space chart is represented by pieces in lime green, navy blue and magenta. The collection is 100% made in linen, matching the brand's DNA.

 

Shop all PERIGO's clothes HERE. 

DISCOVER OUR BRANDS: C.R.T.D I  house-of-curated

DISCOVER OUR BRANDS: C.R.T.D

C.R.T.D is our first in-house brand. Created in 2017 by one of our founders - Miguel - its pieces bring that special touch of joy and freedom every closet needs.